Sweet Sign

New Jersey's trusted sign partner for over 100 years

New Jersey's trusted sign partner for over 100 years

For more than a century, businesses across New Jersey, New York and Pennsylvania have trusted us with the most visible part of their brand: their sign.

For more than a century, businesses across New Jersey, New York, and Pennsylvania have trusted our team to design, fabricate, and install the most visible piece of their brand: their sign. From hand-gilded glass and porcelain enamel to LED monuments and fleet wraps, our craft has evolved our promise has not. We still measure twice. We still mind every seam. And we still stand behind every install with the same pride that started in 1920.

“A sign is a handshake you never stop offering.”
— Shop saying that’s survived three generations

From Brush and Gold Leaf to CAD and LED

Sweet Sign workshop Linden NJ 1960
Sweet Sign workshop, Linden, New Jersey around 1960

In the early years, our workbench held mahlsticks and squirrel-hair quills; today it holds precision plotters, latex printers, and CNC routers. What didn’t change is the philosophy behind the tools:

  • Design that clarifies. Letterforms chosen for legibility at distance and speed. Contrast, hierarchy, and sightline analysis baked into every concept.
  • Materials that last. Engineered substrates, high-performance films, and weather-rated hardware selected for your environment shore wind, city grit, or Pennsylvania freeze.
  • Fabrication that fits reality. We design around your surfaces, codes, and conditions so installs go up cleanly and stay that way.
  • Installations with integrity. Licensed, insured, and field-tested crews who respect both your site and your schedule.

Old-world craftsmanship taught us patience; modern innovation gives us repeatable excellence at scale. You don’t have to choose.

Why So Many Businesses Trust Us With the “Front Door”

A great sign does more than identify your location, it creates confidence before a customer ever steps inside. That’s why owners across New Jersey, New York and Pennsylvania choose us for:

  • Openings and rebrands. Channel letters, monuments, window graphics, and ADA packages that launch on time and pass inspection the first time.
  • Fleet & facilities. Vehicle wraps, directional systems, and safety signage that carry your brand from curb to corridor.
  • Multi-site rollouts. Consistency across locations, with centralized design control and site-specific adaptations.
  • Regulatory navigation. Permits, code compliance, landlord approvals, we handle and advise on the paperwork so you can run the business.
“Your sign is the only employee who’s on the job 24/7. Make it your best one.”

What “Trust” Looks Like in Practice

  • Transparent scoping. We start with goals, traffic patterns, sight lines, and municipal constraints then we show you options, not surprises.
  • No corners cut. Fasteners rated for your substrate. Sealants for your climate. Electrical done to code always.
  • Service after the install. We track warranties, lamp life, and maintenance schedules. If something needs attention, we’re already on it.
  • A partner’s mindset. If the smartest move is a modest refresh, we’ll say so. If the best ROI is a bold reface, we’ll show you why.

A Century in Three Snapshots

  • Main Street, 1938: A hand-painted fascia brings a bakery through the Depression and two wartimes with a single promise: “Warm bread daily.” The sign outlasts the oven.
  • Industrial park, 1987: An illuminated monument helps a growing manufacturer recruit talent and win new contracts. Trucks start finding the dock on the first pass.
  • Urban storefront, 2024: A clean, code-compliant blade sign plus glass vinyl turns a quiet corner into a destination. The brand scales from one store to five, same spec, new neighborhood.

Different eras, same deliverable: credibility at a glance.

How We Work (So You Can Keep Working)

  1. Discovery & Site Survey
    We walk the property, measure, photograph, and confirm utilities and code constraints.
  2. Concept & Design
    We present scaled elevations, material boards, and night/day simulations where relevant.
  3. Permitting
    We secure approvals, coordinate with landlords and municipalities, and adjust details as needed.
  4. Fabrication
    In-house production ensures fit, finish, and schedule control.
  5. Installation
    OSHA-compliant, insured crews; minimal disruption; spotless cleanup.
  6. Post-Install Support
    Warranty tracking, service plans, and future rollouts with your specs on file.

Built for the Northeast

Our signs are engineered for salt air, freeze–thaw cycles, and city grime. We’ve learned what survives Atlantic gusts, what reads through winter twilight, and what reflects best under sodium, LED, and daylight. If it carries your name, it has to carry your reputation season after season.

Looking Ahead: Craft + Data

The next century of signage will blend craftsmanship with intelligence: brighter-for-longer LEDs, recyclable substrates, and data-informed placement strategies that optimize impressions per dollar. We’re already building toward that future without losing the human touch that’s defined us since day one.

“Innovation should amplify craftsmanship, not replace it.”

If You’re Opening, Rebranding, or Scaling Start Here

Whether you need a flagship exterior, a clean ADA package, or a full multi-site rollout, we’re ready to help you make a strong first—and lasting—impression.

  • Request a site survey
  • Get a materials & permitting plan
  • See timelines and a clear, itemized quote

105 years of trust. Not a slogan. A promise we’ll keep on your next project.

Read more about our century of service at sweetsign.com.

About Richard Dawson

Executive Chairman, Sweet Sign Systems Inc. 37+ Years of Leadership in the Signage Industry. Richard Dawson has dedicated more than three decades to building Sweet Sign into the Northeast Corridor's trusted signage partner. Beginning his career at SweetSign in 1988 as Vice President, Richard quickly established himself as a leader who understood not just the mechanics of signage, but the deeper role it plays in branding, customer trust, and corporate identity.